Featured image credit: Arizona Cardinals
The Arizona Cardinals have teamed up with acclaimed restaurateur and hotelier, Sam Fox, to unveil a new offering at State Farm Stadium which the NFL franchise claims “redefines premium sports entertainment”.
Located beneath the stadium’s east side at the 50-yard line, Casa Roja at the Fifty is accessible only to an exclusive set of ticket holders, with entry granted solely through one of the 500 premium seats positioned at midfield.
When descending into Casa Roja, the Cardinals state guests will be “transported into a sophisticated oasis where modern Spanish design meets urban energy”. The space features a centre bar offering a curated selection of signature cocktails, wines and beers. Multiple culinary stations showcase an all-inclusive menu that seeks to reflect Fox’s culinary vision.
The entire design and development of the club – from inception to completion – is being executed by Fox and his team behind The Global Ambassador Hotel in Phoenix, Arizona, and The Twelve Thirty Club in Nashville, Tennessee.
“We’re creating something truly special with Casa Roja at the Fifty that goes beyond what fans expect at a sporting venue,” said Fox.
“It’s an honour to partner with the Cardinals once again, building on the success we had with the Morgan Athletic Club. This new collaboration gives us the opportunity to bring the same level of hospitality, design and culinary excellence that guests experience at our properties to State Farm Stadium.”
Casa Roja at the Fifty will welcome ticket holders 90 minutes before kickoff and extend its hospitality for a full hour after the final whistle. Beyond gameday exclusivity, members will enjoy premium benefits year-round, including reserved preferred parking spaces on game days and priority access to third-party events at State Farm Stadium, from headline concerts to major sporting events.
Casa Roja at the Fifty follows the successful debut of the Morgan Athletic Club presented by The Global Ambassador Hotel, Casita Garden Club, and Field Level offerings last season.
After ranking third in the NFL in new season-ticket sales last year, the team has sold over 7,000 new season tickets in 2025, which is on pace to lead the league. That figure also represents the most season tickets sold at this point of an offseason since State Farm Stadium opened in 2006. The team’s season ticket renewal rate of over 90% this offseason is its highest in over a decade.
“As an organisation, we’re striving to make forward progress in every aspect of our operation and that certainly includes at State Farm Stadium on game days,” said Cardinals chief operating officer, Jeremy Walls.
“It is important for us to provide the best possible experience for fans with varying preferences and the moves we’ve made in recent years demonstrate that commitment. We’re proud to offer pricing that is among the most affordable in the NFL.
“At the same time, there’s clearly high interest among some fans for a more elevated experience and we are intentional about providing options to meet that demand as well. We are thrilled to introduce Casa Roja at the Fifty as the latest initiative in this on-going effort.”
Share this