Images: James Elsby
NRMA Insurance has been announced as an official major partner of the Adelaide Oval, with the deal including naming rights to the stadium’s Southern Plaza.
The five-year agreement will see the popular meeting place rebranded as the NRMA Insurance Plaza, with new signage fitted this week.
As part of the deal, the stadium’s game-day usher and tour ambassador uniforms will feature NRMA branding, while the company will also take on naming rights to the Adelaide Oval help desk.
The Adelaide Oval, which has a capacity of 53,500, hosts cricket and AFL matches, as well as concerts, functions and roof climbing experiences. It welcomes over 1.9 million visitors annually. The stadium does not sell naming rights to the venue itself.
Nick Addison, Adelaide Oval chief executive, said: “In NRMA Insurance we have secured a partner that not only shares our values and our commitment to South Australia, but also our enthusiasm for creating new opportunities for customer engagement and community outreach.
“While other stadiums can sell their naming rights, the Adelaide Oval brand name proudly belongs to the people of South Australia and is internationally respected. Instead, we’ve built commercial value in the Southern Plaza which welcomes the majority of our visitors and attracts major exposure on a global scale.
“The interest we received, both from local and national brands, is testament not only to Adelaide Oval’s stature as an international icon but also South Australia’s continued emergence as a vibrant and valuable commercial environment.”
Julie Batch, chief executive of NRMA Insurance, added: “NRMA Insurance has been helping Australians protect what matters for almost 100 years and is proud to become the official major partner of Adelaide Oval, helping the stadium continue its stature as a world-class venue and recognised meeting place.”
NRMA Insurance also serves as presenting partner of the Adelaide Fringe arts festival. It has also been a partner of the South Australian State Emergency Service since 2021.
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