Featured image credit: Premier Padel
Premier Padel has teamed up with the Hexagon Cup tournament and the sport’s global governing body to drive the continued growth of padel worldwide.
Premier Padel is the world’s leading professional padel tour and is owned by Qatar Sports Investments, while the Hexagon Cup is a franchise-based tournament which launched last year.
The two properties have announced a strategic partnership with the International Padel Federation (FIP) aimed at “super-charging” the growth of padel. The partnership will cover a range of collaborations, initiatives and projects.
Premier Padel and Hexagon Cup will work on a range of initiatives aimed at launching new tournament concepts, brands and ideas, including at potential motorsport and football events.
The partnership will immediately focus on Premier Padel and Hexagon Cup promoting each other’s existing events. The Hexagon Cup has already started the process of becoming a recognised FIP tournament.
The parties will also explore a further expansion of the Hexagon Cup circuit, which currently comprises one single tournament in Madrid, in “new and emerging” padel territories worldwide.
The partnership will also result in the delivery of the first FIP Intercontinental Cup, which will take place in Europe this summer. The Hexagon Cup team has been appointed by the FIP to be a partner of the event, which will also be supported by Premier Padel.
The date, venue and name of the tournament will be revealed in the coming months.
FIP president Luigi Carraro said: “This strategic partnership between Premier Padel and Hexagon Cup is an important milestone for the development of professional and amateur padel – bringing together institutions that support the whole ecosystem of the sport and who focus on the collective interests.
“The International Padel Federation looks forward to working with both Premier Padel and Hexagon Cup to enhance opportunities for women’s, men’s and youth players worldwide and supporting our Olympic ambitions in the coming years.”
Enrique Buenaventura, founder of Hexagon Cup, added: “We want to take padel to a new level internationally and this is why we are so excited about this alliance with Premier Padel. Together, with the support of FIP, we have the shared goal of globalising the sport and achieving its Olympic inclusion at the earliest opportunity.
“In three years, Premier Padel has elevated the sport worldwide – a remarkable achievement built on dedication and excellence. We are very proud to have recently delivered a successful second edition of the Hexagon Cup – and through this partnership, we will work together to expand the sport by organising events in key territories where the fan base is growing and accelerating its development.”
Share this